Depicting Women as Sex Objects in Television Advertising : Effects on Body Dissatisfaction  

Oleh:

Wagner, Stephen H. ; Lavine, Howard ; Sweeney, Donna

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 25 no. 8 (1999), page 1049-1058.
Topik: dissatisfaction; body dissatisfaction; depicting women; sex objects; television advertising; effects
Fulltext: 1049PSPB258.pdf (99.24KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfaction among women and men. Participants were exposed to 15 sexist and 5 nonsexist ads, 20 nonsexist ads, or a no ad control condition. Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition. Men exposed to the sexist ads judged their current body size as thinner, revealed a larger discrepancy between their actual and ideal body size (preferring a larger body), and revealed a larger discrepancy between their own ideal body size and their perceptions of others’ male body size preferences (believing that others preferred a larger ideal) than men exposed to the nonsexist or no ad condition. Discussion focuses on the cognitive, attitudinal, and behavioural consequences of exposure to gender stereotypic television advertising.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali