Attitudes Toward Surveys : Development of A Measure and Its Relationship to Respondent Behavior  

Oleh:

Fisher, Gwenith G. ; Horvarth, Michael ; Rogelberg, Steven G. ; Maynard, Douglas C. ; Hakel, Milton D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 4 no. 1 (2001), page 3-25.
Topik: development; attitude surveys; market research; consumer attitudes; consumer behaviour; studies; statistical analysis
Fulltext: 3[1].pdf (152.1KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Attitudes toward surveys were conceptualized as having two relatively independent components : feelings about the act of completing a survey, called survey enjoyment, and perceptions of the value of survey research, called survey value. After developing a psychometrically sound measure, the authors examined how the measure related to respondent behaviours that directly impact the quality and quantity of data collected in surveys. With the exception of a response distortion index, survey enjoyment was generally related to all the respondent behaviours studied (item response rates, follwoing directions, volunteering to participate in other survey research, timeliness of aresponse to a survey request, and willingness to participate in additional survey research). Survey value was related to item response rates, following directions, and willingness to participate in additional survey research. A respondent motivation and intentions explanation is provided. Although the identified effect sizes were generally small, a number of practical implications emerge and are discussed.

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