Concept Mapping as An Alternative Approach for The Analysis of Open-Ended Survey Responses  

Oleh:

Trochim, William M. K. ; Jackson, Kristina M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 5 no. 4 (2002), page 307-336.
Topik: approach; methods; polls & surveys; analysis; questions; text editing; codes; research
Fulltext: 307.pdf (222.42KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article presents concept mapping as an alternative method to existing code - based and word - based text analysis techniques for one type of qualitative text data - open - ended survey questions. It is argued that the concept mapping method offers a unique blending of the strengths of these appraoches while minimizing some of their weaknesses. This method appears to be especially well suited for the type of text generated by open - ended questions as well for organizational research questions that are exploratory in nature, aimed at scale or intervier question development, and / or developing conceptual cosing schemes. A detailed example of concept mapping on open - ended survey data is presented. A detailed examole of concept mapping on open - ended survey data is presented. Reliability and validity issues associated with concept mapping are also discussed.

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