On The Dominance of Moral Categories in Impression Formation  

Oleh:

Jaworski, Marcin ; Bazinska, Roza ; Wojciszke, Bogdan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 24 no. 12 (1998), page 1251-1263.
Topik: moral; impression formation; moral categories; dominance
Fulltext: 1251.pdf (2.38MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Based on the notion that approach - avoidance underlies impression formation processes and that approach - avoidance is more directly based on appraisals of others' morality (M) than competence (C), we hypothesized that M - related information played a more important role at various phases of global impression formation than C - related information on target persons. In four studies (N = 342 university students), we predicted and found that : (a) M traits showed a higher chronic accessibility than C traits; (b) when gathering information to formulate a global impression, perceivers were more interested in M traits than C traits; (c) global impressions of real persons were better predicted from M trait ascriptions than C trait ascriptions, and (d) positivity - negativity of impressions of fictitious persons was decided mainly by the M content of their behaviour, whereas C information served as a weak modifier of impression intensity. The dominance of M traits over C traits was more pronounced for female perceivers than for male perceivers.

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