Pengaruh Musik Pada Perilaku Berbelanja Konsumen di Lingkungan Jasa Retail  

Oleh:

Setiyaningrum, Ari

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. XXXV no. 07 (2006), page 38-43.
Topik: CONSUMER BEHAVIOR; prilaku konsumen; music; physical surrounding; retailer; shopping behavior

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.26 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Music is one of physical surrounding which can affect shopping behavior in service settings. The state that music can be used to affect shopping behavior comes from the atmosphere concept and environmental psychologytheory. Manystudies provide some empirical evidence to supportthat music affect the amount of time and money which shoppers spend in service settings. Therefore, it is important for service providers, especially retailers to apply this musical effects to the development of more effective retail and service strategies regarding the selection of appropriate background music. Retailers can apply some guidances which proposed by Herrningtonand Capellato determine the appropriate background music.

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