Analisis Bauran Pemasaran Terhadap Penjualan Mobil Suzuki  

Oleh:

Jusuf, Eddy

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Teknologi Industri vol. 10 no. 2 (Apr. 2006), page 149-158.
Topik: Increasing of Sales; Customer Satisfaction; Service Quality; Marketing Mix

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ83 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The development of automotives in Indonesia makes the vehicle producers competing to attract of consumers sympathy and depend market share of each through increasing Marketing Mix Strategy and the service quality variables that influence customer satisfaction factor and the increasing of sales among other product, price, place and promotion and Reliability, Responsivness, Assurance, Emphaty and Tangibles as well as empathy (Service Quality). The Marketing Mix variables that signifIcantly influence on customer satisfaction are price factor and environmental factor that each influence as large as I 9.851% and -2.353%. The most dominant service quality variables and significantly influence is assurance factor 34.173%. The other variables influence customer satisfaction is 44.80%. The dominant Marketing Mix variables and significantly influence on increasing of sales are product factor and place, each 9.594% and 16.021%. The influence of other variables on the increasing of sales is 66.20%.

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