Understanding The Influence of National Culture on The Development of Trust  

Oleh:

Doney, Patricia M. ; Cannon, Joseph P. ; Mullen, Michael R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Review vol. 23 no. 3 (Jul. 1998), page 601-620.
Topik: CULTURE; national culture; development of trust

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA11.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Increasingly, researchers from a variety of business disciplines are finding that trust can lower transaction costs, facilitate interorganizational relationships, and enhance manager - subordinate relationships. At the same time, we see a growing trend toward globalization - in establishing alliances, managing and hiring employees, and entering new markets. These trends suggest a need to view the concept of trust from the perspective of national culture. Drawing on theories from several disciplines, we develop a framework that identifies and describes five cognitive trust - building processes that help explain how trust develops in business contexts. We include a series of research propositions demonstrating how societal norms and values influence application of the trust - building processes, and we discuss implications for theory and practice.

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