Impulse Bidding : An Empirical Analysis of Ebay Web Site  

Oleh:

Yani

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Anima Indonesian Psychological Journal vol. 21 no. 1 (Oct. 2005), page 3-22.
Topik: website; implusive buying; online auction situation (impulse bidding); browsing; impulse buying tendency; perceived time available; perceived money available

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA46.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Impulsive buing or the impulsive purchase is an important aspect of the consumer behaviour in marketing activity. For more than 40 years impulsive buying has becoming an important research topic, but the impulsive buying process and the variables affecting it are still quite unknown. The growth of the internet shopping has caused an increase of impulsive buying. This research tried to develop a model of impulsive buying in the online auction situation (impulse bidding). The research was carried out by spreading the questionnaire to the witner of the online auction in www. ebay.de. The data was analysed with Structural equation Modelling (SEM) from the statistics software package AMOS (Analysis of Moment Structures). The result showed that impulsive buying can be developed through observing the influence of urges to buy impusively, the reason and the effect of browsing, the ability of time and money. Browsing was influenced by perceived money available, and urges to buy impulsively was affected positively by browsing and impulse buying tendency.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali