Do Western Methods Work in South East Asia ? A Thought From The Cross Cultural Usability Testing of A Food Processor In Indonesia and The Netherlands  

Oleh:

Hariandja, Johanna ; Daams, Brechtje

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Anima Indonesian Psychological Journal vol. 20 no. 3 (Apr. 2005), page 236-242.
Topik: CROSS - CULTURAL; cross - cultural; usability testing methods; indonesian participants

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA46.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Currently, many european companies sell their products all over the world, not only in europe or america but also expanding to asia. It is therefore interesting to investigate how people from a european and an asian culture use and perceive a product. This is done by executing a cross - cultural usability test in indonesia (a south - east asian country) and the netherlands (a western european country). Usability testing is not very common among people in indonesia, and therefore not known to the public. So far, no literature can be found about usability tesitng in indonesia. On the other hand, usability testing is well known and has been applied successfully in the netherlands over the last years. Doing usability testing in indonesia has brought some itneresting findings concerning the methods used. It is shown that generally used usability reasearch methods such as the "think - aloud' method combined with user observation are problematic in indonesia. It is clear that this usability testing method is not suitable for indonesians because they do not feel comfortable with it. In this paper, we recommend that is usability testing be executed with indonesian participants, a method should be worked out which makes them more eager to participate and feel more comfortable when participating. The acceptability and applicability of a research method should be taken into account when testing products with participants from a different culture.

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