What (Not) to Expect When Surveying Executives : A Meta-Analysis of Top Manager Response Rates and Techniques Over Time  

Oleh:

Cycyota, Cynthia S. ; Harrison, David A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 9 no. 2 (Apr. 2006), page 133-160.
Topik: EXECUTIVES; executives; response rates; mailed surveys
Fulltext: 133.pdf (198.25KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The authors developed hypotheses about the effectiveness of response rate techniques for organizational researchers surveying executives. Using meta - analyti procedures to test those hypotheses, the authors analyzed response rate data from 231 studies that surveyed executives and appeared in top managementn journals from 1992 to 2003. They found mean response rates to be declining over the period, yielding an overall 32% rate. Of the various methods suggested to increase response rates in other populations, none were found to be effective for executives. However, topical salience and sponsorship by an organization or person in the executive's social networks did bring about response rate increases. The authors provide recommendations about what (not) to do when trying to collect original data from members of a firm's upper echelons.

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