Media Dalam Komunikasi Pemasaran  

Oleh:

Harjati, Lily

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 23 no. 245 (Feb. 2006), page 22.
Topik: Komunikasi; komunikasi pemasaran; media

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.23 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Choosing an effective and efficient communication channel in delivering a message is an important role in marketing activities. Communication channels have developed rapidly and it is why marketers, advertising agencies, customers, communication channels have changed behaviour. Marketers must carefully consider choosing the right communication channel targeterd to the customer in an effective and efficient way. Communication channels have to conduct promotional efforts in communicating to their customers.

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