A Study on Interest of Buying Life Insurance Policy Online  

Oleh:

Abdurachman, Edi ; Wijaya, Yenny

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Piranti Warta vol. 7 no. 1a (Jan. 2004), page 124-136.
Topik: INSURANCE; website; internet; policy; life insurance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP20.1, PP20.2 Non-tandon: 6 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: J118 Non-tandon: 3 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

The rapid changing world everyday make the life insurance companies racing in putting their company's website to internet. They create and upload it just as a company image and have almost the same content, it seems transfer the printed information to the web. This research studied how far the customers' interest in buying life insurance policy online. Influence factors are demographic environment, such as : age range, education background, marital status and occupation. Economic environment, especially income level, what kind information that is needed by customers form a Life Insurance Company's website. customer's support, privacy and also accessibility to the internet.

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