Perubahan Sosio Ekonomi dan Kultural Masyarakat Kota Sukabumi (Sebuah Studi tentang Keberadaan Waralaba dalam Masyarakat Kota Sukabumi)  

Oleh:

Nurhayati, Cucu

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Masyarakat: Jurnal Sosiologi no. 11 (2002), page 89-97.
Topik: keberadaan waralaba; perubahan sosio ekonomi; kultural masyarakat

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS61 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This study explains that the integration of Sukabumi on global economic system through international fast food franchise system (Mc Donald, Kentucky Fried Chicken or Dunkin DOnuts) has brought a socio economic and cultural change, At the level of society the study indicates that the existence of the fast foods at Sukabumi have changed the pattern of consumption and life style. Menawhile at the state level, the franchise system and capital investment has created a government that is friendly to investors.

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