Seminar Ilmiah untuk Meningkatkan Minat Siswa SMU Mendaftar di Fakultas Teknobiologi Unika Atma Jaya Jakarta  

Oleh:

Ivan, F.X.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Atma nan Jaya vol. 20 no. 1 (Jan. 2005), page 42-62.
Topik: scientific; scientific seminar; promotion
Fulltext: F. X. Ivan.pdf (235.23KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA48.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: A66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Good product of service must be informed to consumers on order to introduce its advantage and position to consumers. To get the necessary publicity about the product or service, company or organizational must skillfully use the mass promotion tools of advertising, sales promotion, and public relations, In relation to the importance of mass promotion, the Faculty of Technobiology Atma Jaya Catholic University has been using scientific seminars as the promotion tool since its establishment in 2002. Based on its functionality, scientific seminar can be classified as a mass promotion tool of public relations. Results from the seminar and their potential as a promotion tool are discussed in the research evaluation.

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