Aktivitas Marketing Department PTS Sudah Saatnya Difungsikan  

Oleh:

Eryus A.K.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 18-19 no. 195-196 (Dec. 2001), page 31.
Topik: promosi; marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Nowadays marketing activities does not applied by the profit oriented organizations only but all of kind organization has applied the marketing principles. Private University is a social organization, which it's existence depend on the number of students, The number of Private Universities is always rising although the economic crisis caused the declining of social puchasing power and it's influential to the interest of new candidate students. Another factor is many foreign Private Universities make apromotion in Indonesia. It's condition make a high competition among Private Universities to net the new candidate students. private Universities can to exceed it when they build a special and permanent Marketing Department and we all knew before the rivate Universities has not it yet.

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