Analisis Keunggulan Bersaing Melalui Diferensiasi Jasa Pergudangan (Studi Kasus : PT. Bhanda Ghara Reksa (Persero) di Jakarta)  

Oleh:

Novel, Dean

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 18-19 no. 195-196 (Dec. 2001), page 9.
Topik: diferensiasi jasa pergudangan; pemasaran jasa

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Thus study analyzed product differentiation and aspects related to a company's competitive advantage. Analytical tools such as Value chain analysis and Radar ratio analysis analyze competitive advantage. The resulys of analysis through integrated bonded warehouse, E-Logistics, operational system, management and financial performance cause company's good competitive position in the market.

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