Consumer Behavior : A New Development of Consumer Search Behavior Typology  

Oleh:

Wahyuningsih

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. 35 no. 01 (2006), page 12.
Topik: CONSUMER BEHAVIOR; consumer behavior; relational-dependent; rational-active; information search; passive
Fulltext: Wahyuningsih.pdf (349.0KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Classifying target markets into groups of consumers assists marketers to clearly identify and satisfy the needs and wants of each group. Parallel with this argument, this paper examines a new way of segmenting consumer market from the behaviour of consumer. Three types of consumer (passive, rational-active, and relational-dependent) have been tested empirically based on theoretical background. Disscussion and conclusion derived from this study are presented.

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