Analisis Kebijakan Harga Dalam Menentukan Penerimaan Perusahaan  

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Tukirin

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 22 no. 241 (Oct. 2005), page 32.
Topik: KEBIJAKAN HARGA; analisis kebijakan harga

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Price is one crucial factor that determine product quantity demand. Understanding the relationship between Price and Product Demand "will help the company to determine product price. If the product is elastic, then decreasing the price is appropriate to raise total revenue. While if it is inelastic raising the price is the right action to increase total revenue. While if it is inelastic raising the price is the right action to increase total revenue. When the product is unitary elastic then raising and lowering the price does not impact total revenue, so that the company should use other parameters beside, pricing such as improving product quality.

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