Cultural Differences in Innovation Championing Strategies  

Oleh:

MacMillan, Ian ; Shane, Scott ; Venkataraman, S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: JOM: Journal of Management vol. 21 no. 5 (1995), page 931-952.
Topik: innovation; promote innovation; cultural differences; championing strategies

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ92.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study examines the relationship between national culture and national preferences for innovation championing strategies for a sample of 1228 individuals in 30 countries. The study finds that the more uncertainty avoiding a society is the more people prefer champions to work through organizational norms, rules and procedures to promote innovation. The more power distant a society is the more people prefer champions to focus on gaining the support of those in authority before other actions are taken on an innovation rather than on building a broad base of support among organization members for new ideas. The more collectivist a society is the more people prefer champions to seek cross - functional support for the innovation effort.

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