Corporate Culture and the Use of Written English Within British Subsidiaries in The Netherlands  

Oleh:

Nickerson, Catherine

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: English for Specific Purposes (Full Text) vol. 17 no. 3 (1998), page 281-294.
Fulltext: 17_03_Nickerson.pdf (804.84KB)

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/ESP/17 Non-tandon: tidak ada Tandon: 1

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Isi artikel

This study describes an investigation into one aspect of the business world, corporate culture, and assesses its impact on non-native corporate writers working in a multinational (multilingual) context It takes an interdisciplinary approach and refers not only to ESP research but also to organizational theories which account for the general patterns of communication found within multinational corporations. The paper provides details of how corporate culture can usefully be defined as the relationship between the head office of a corporation and its subsidiary companies. It then presents the results of a survey carried out among British subsidiary companies in the Netherlands. The findings indicate that corporate culture plays an important role in the level of English writing skills required by employees and that it clearly influences the amount and type of written English required.

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