Metaphor and economics: the case of growth  

Oleh:

White, Michael

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: English for Specific Purposes (Full Text) vol. 22 no. 2 (2003), page 131-152.
Fulltext: 22_02_White.pdf (222.68KB)

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/ESP/22 Non-tandon: tidak ada Tandon: 1

Lihat Detail Induk

Isi artikel

There has been increasing interest in the use of metaphor in business and economics [e.g. English for Specific Purposes, 19 (2000) 137; 19 (2000) 149; 19 (2000) 167] both in the subject itself and as a methodological component of LSP teaching. Nevertheless, work here is still too sparse to reverse Cameron and Low's [Language Teaching 32 (l999a) 91] statement that "the whole area of metaphor in use in ESP situations remains under-researched. . .". The present article attempts to further advance this research by focusing on a single concept while claiming that the field is vast and calls for work which pursues varied and multiple angles before attempts are made to establish overriding principles. The article sets out to investigate how variation in economic aggregates is put across in discourse and concludes that the concept of growth plays a key role in this respect. Growth is a concept of particular interest, both for metaphor studies and for economic discourse. Being a key economic concept, there is strong support for taking it to be lexicalised and as an example of dead metaphor. However, the hypothesis is that despite this lexicalisation, an examination, for instance, of the collocational behaviour of growth will show it to be highly active metaphorically and this in turn has significant discourse consequences.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali