Research Notes and Commentaries : Explaining Outcomes in Competition Among Foreign Multinationals in A Focal Host Market  

Oleh:

Rangan, Subramanian ; Drummond, Aldemir

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 25 no. 3 (Mar. 2004), page 285-294.
Topik: market; multinational competition; liability of foreigness; firm - specific advantages; geography and history - based ties; global strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Multinational enterprises (MNEs) from different home regions now routinely confront one another in third markets. There is, however, little conceptual or theoretical literature on the determinants of outcome patterns in these contests. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U. S. - based MNEs such as coca - cola and IBM lead in their sectors, other leading U. S. MNEs including citibank, G. E. and pfizer are outsold by european rivals that appear less competitive globally. Extending theory on the liability of foreigness and firm - specific advantages, we contend that : i. the MNE whose home nation has greater ties to te focal host nation (along geographic, colonial, immigration, linguistic and institutional dimensions) will lead in that host nation, and ii. ties not with standing, if an MNE's firm - specific advantages are so superior that it outsells a rival MNE in that rival's home market, then it will outsell that rival as well in the focal host market. Based on this we develop a conceptual framewok, statistical analysis pertaining to MNE competition in brazil, and three avenues for fruitful new research.

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