Detail Sementasi Demografis dan Pemasaran Produk di Indonesia   Oleh:  Agung, I Gusti Ngurah Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. IV no. 10 (1995), page 120-133. Topik: Demographic; marketing segmentation; demographic Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel There are many quantitative and qualitative factors that have either direct or indirect effects on business activities. This article presents some types of associations, between demographic and socio - economic quantitative factors and business prospect in indonesia for the year 2000. The increasing population sizes of indoesia, from 194,6 million in 1995 to 261,4 in 2025 will go along with increasung demand of various products. Hence, in general, business activities will be growing as well. But the total number of births per year will decrease, which will be growing as well. But the total number of births per year will decrease. These contrary cases show the importnace of considering market segmentation (s) based on demographic factors. This paper also illustrates the association between demographic (market) segmentation (s) and sets of specific products and the chance of probability of business development with respect to demographic change in the year 2000. Eventhough the quality of labor force in indonesia is still very low (74,5 percent have at most elementary education), it is estimated that the quality of human resources in indonesia will increase. The GNP per capita is estimated to increase to at least 1,104 (US$) in the year of 2005 and become 2,012.01 (US$) in 2020. This shows that the population purchasing power will increase as well. Hence the chances for business will be better in the twenty - first century, either for business expansion or new business. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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