Detail Konsumerisme : Upaya Perlindungan Konsumen   Oleh:  Suprihanto, John Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. IV no. 9 (1995), page 73-82. Topik: KONSUMERISME; konsumerisme; perlindungan konsumen Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The world economic map is changing rapidly, the world economy had undergone a radical transformation in the last two decades. In the past, a company could belch out factory smoke that polluted the air and dispose of the production that polluted the water and soil without much accountability. On the other hand, consumers regularly complain about shoddy or defective merchandise and poor services. These are just two dimensions of the types of problems encountered by consumers in today's society. This article attempts to describe briefly a number of effort to protect consumers form all organizations with which there is an exchange relationship. A description of these definitions and consumerism's history provides a historical perpective which aids in understanding the current movement and provides a background for analysis of future events. The consumers of the future will be increasingly demanding, skeptical and critical. The marketer of 1990s and beyond who fail to understand the changes that are occuring in consumer behaviour in today's market place are doomed to be less successful. The topic consumerism is of prime importance for the marketer because it holds an important key to present and future success. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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