Detail Komunikasi Pemasaran Dalam Lingkungan Yang Berbeda   Oleh:  Dahlan, Ali Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. IV no. 9 (1995), page 1-12. Topik: marketing communication; marketing communication; lingkungan Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The growth of marketing communications, particularly advertising in indonesia in the last five years has been phenomenal. Total annual advertising in expenditure increased more than ten fold in five years, from elss than Rp. 300 billion in 1990 to estimated to reach Rp. 3,108 billions in 1995. Several factors are accountable for this trend. In addition to economic progress and national development in general, is attributed to the changes in the communications environment - national as well as global. The changes in the national communication environment is in its history traced to transformation of national outlook, from a political and anti economic oriented attitude to increasing economic orientation in the last 25 years, as well as changing socio cultural values which influence the indonesian mass media. The global communication environment shows rapid progress in technology toward an information society, which goes hand in hand with worldwide trade liberalisation. Such dinamycs modernize the national communication industry as and stimulate mass marketing communications, especially "above the line" marketing efforts. In the near future, however, marketing communication is undergoing further change due to the impact of technology, i. e. in the direction of demassification and interactive communication. It is time for indonesian marketers to prepare new communication modes in expectation of the era of free trade to come, to be able to compete with transnational marketers here as well as abroad. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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