Testing Statistical Significance Testing : Some Observations of An Agnostic  

Oleh:

Stewart, David W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Educational and Psychological Measurement vol. 60 no. 5 (2000), page 685-690.
Topik: agnostics; psychology; statistical data; testing; research
Fulltext: 685.pdf (62.25KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE30.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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I read the article by Hubbard and Ryan (2000 [this issue]) with interest. The article adds one more criticism of statistical significance testing to a large body of literature with a long history. As the editor of a major journal in marketing and and reviewer of papers in marketing, psychology, statistics and other disciplines for more than 2- years, I am acutely aware of the abuses of statistical significance testing. In addition to the very substantial literature on statistical significance testing found in statistics and psychology, my own primary discipline, marketing, has also addressed the role of significance testin (cf. fern & monroe, 1996, sawyer & ball, 1981, sawyer & peter, 1983). Statistical significance testing is an easy target for criticism, it provides rather limited information and is oftern misused and misinterpreted. Blind use of tests of statistical significance is more likely to mislead rather than enlighten. The recent call for greater information about statistical methods (qilkinson & the task froce on statisitical inference, 1999), is a welcome development.

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