The Effect of Layoffs on Firm Reputation  

Oleh:

Flanagan, David J. ; O'Shaughnessy, K. C.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: JOM: Journal of Management vol. 31 no. 6 (Dec. 2005), page 445-463.
Topik: layoffs; corporate reputation; layoffs; attribution; performance
Fulltext: 445.pdf (146.29KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ92.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A firm’s reputation is perhaps one of its most important strategic resources. Using data from Fortune’s America’s Most Admired Companies survey, this article examines how layoffs affect the reputations of firms. The authors found that layoffs have a negative impact on a firm’s reputation and that this relationship is significantly stronger for newer firms than older firms. Limited support is found for the hypothesis that larger firms’ reputations will be buffered from the adverse effects of a layoff on their reputations. Implications of this research and future research questions are discussed.

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