Return to Asia ? Japan in the Global Audio-Visual market  

Oleh:

Iwabuchi, koichi

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Sojourn: Journal of Social Issues in Southeast Asia vol. 9 no. 02 (Oct. 1994), page 226-245.
Fulltext: Koichi IWABUCHI - Bernard.pdf (1.37MB)

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Isi artikel

The Japanese cultural industry is seeking to enter the blooming Asian audio-visual market The strategy is to produce "localized" cultural products based on tile principle of "global localization" Global corporations are beconw1g Increasingly sensitive to local preferences while aggressively offering their standardized commodities. In this "return to Asia" Japan makes a claim at common "Asian ness" with other countries in the region, a claim that constitutes a significant economic and marketing strategy.

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