Orientasi Konsumen di Sektor Publik: Perspektif Pebisnis  

Oleh:

Kusdibyo, Lusianus ; Suhartanto, Dwi

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ekonomi: Analisis ilmiah ekonomi, manajemen, keuangan dan akuntansi vol. XIV no. 37 (Nov. 2004), page 130-141.
Topik: Konsep orientasi Konsumen; Kesetiaan Pelanggan; Loyalty; Swithching barriers; Interpersonal Bons; Customer Satisfaction

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ140 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article measures the relatonship between customer satification, service quality, and reputation with customer loyalty as an indicator of customer orientation in the public sector. The data collected by usingquesioner from 127 small business organisations located in Bandung satisfication and goverment reputation related positivelywith business loyalty. However, there is no evidence that those variables determine the loyalty of business organization to business in certain location.

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