Mengelola Program Komunikasi Pemasaran Perguruan Tinggi  

Oleh:

Tauriana, Dian

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ekonomi: Analisis ilmiah ekonomi, manajemen, keuangan dan akuntansi vol. XIV no. 37 (Nov. 2004), page 113-118.
Topik: message; targeted audience; positioning; source of message; media plan

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ140 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

TThe urgency of managing an integrated marketing communication within educational institutions has become a great challenge due to the increasing competition. Those who run their marketing communication program comprehensively will bear for fruits and reap for a great reward. And those who manage their marketing communication programs separately will experience a great loss and go in vain. Therefore, a new paradigm is required as member of educational institutions are trying to plan a proper marketing communication program. This writing is trying to elaborate on the way educational institutions should manage their marketing communication programs. Some insights on the marketing perspectives will be given, enclosed with brief examples. Hopefully, this writing may bring some benefits for all readers.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali