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Attitude and Knowledge Effects in Prose Processing
Oleh:
Tyler, Sherman W.
;
Voss, James F.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Verbal Learning and Verbal Behavior vol. 21 no. 5 (Oct. 1982)
,
page 524-538.
Ketersediaan
Perpustakaan PKBB
Nomor Panggil:
405/JVL/21
Non-tandon:
tidak ada
Tandon:
1
Lihat Detail Induk
Isi artikel
Knowledge and attitude effects on text processing were explored in a four-phase experiment: (1) Subjects' knowledge of and atttitude toward the USSR were assessed. (2) Subjects rated the nature of relations between the USSR and 18 countries, 6 pro-Soviet, 6 neutral, and 6 pro-Western. (3) Passages "from Pravda" were presented about each country, with passage information being rated each passage for aggressiveness. (4) Cued recall and recoginition tets were given on the passage contents. Results showed correlations of both aggressiveness ratings and recall with attitude in the Congruent condition, while for the Incongruent condition, these measures correlated with knowledge. A post hoc model was proposed in which knowledge attitude are regarded as component are high in information value and/or disagree with expectations, while attitude dominates processing when passage contents are of low information value and in agreement with expectations.
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