How Dynamics, Management, and Governance of Resource Deployments Influence Firm - Level Performance  

Oleh:

Kor, Yasemin Y. ; Mahoney, Joseph T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 26 no. 5 (May 2005), page 489-496.
Topik: GOVERNANCE; dynamic; cpaabilities; resource - based theory; agency theory; R & D and marketing investments; firm performance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

To help understand how firms develop and maintian dynamic capabilities, we examine the effects of the dynamics, management and governance of R & D and marketing resource deployments on firm - level economic performance. In a sample of technology - based entrepreneurial firms, we find that a history of increased investments in marketing is an enduring source of competitive advantage. We also find that managers' firm - specific experience positively moderates the relationship between R & D deployment intensity and economic returns. In addition, institutional ownership boosts economic returns from marketing deployments by subjecting these deployments to increased scrunity and by sending positive signals to the market about the firm.

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