Better Late Than Never : A Study of Late Entrants in Household Electrical Equipment  

Oleh:

Phelps, Corey ; Shamsie, Jamal ; Kuperman, Jerome

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 25 no. 1 (Jan. 2004), page 69-84.
Topik: STRATEGIC; entry timing; late movers; resource - based view; strategic positioning

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

For the most part, studies on timing of entry have attempted to determine the advantages that early entrants may be able to develop and hold over subsequent entrants. Given that a large number of firms attempt to enter at a much later stage in the development of the market, it is particularly suprising that little research has attempted to examine the differences in the ability of late movers to penetrate the market. In this paper, we focus exclusively on late movers and examine the extent to which their early success can be tied to existing market conditions, their resource strengths and their strategic positioning.

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