Cultural Variations in Strategic Issue Interpretation : Relating Cultural Uncertainty Avoidance to Controllability in Discriminating Threat and Opportunity  

Oleh:

Glynn, Mary Ann ; Barr, Pamela S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 25 no. 1 (Jan. 2004), page 59-68.
Topik: opportunity; strategic issues; threat; opportunity; cross - cultural; interpretation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

We investigate cultural variations in the strategic issue labels of threats and opportunities. In a survey of 276 american and international repsondents, we investigate the sensivity of issue attributes that discriminate between threat and opportunity. We find that the cultural value of uncertainty avoidance (UA) had a significant effect : Compared to low UA cultures, individuals from high UA cultures were significanlty more sensitive to controlability in perceiving strategic issues. However other cultural value dimensions (individualism, masculinity, power distance) did not have similar effects. Our results point to the need to link specific cultural dimensions to specific aspects of strategic issue analysis.

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