Competitiveness, Marketing Access, Network Capability and its Impacts on Marketing Performance  

Oleh:

Sayekti, Teguh Iman ; Soliha, Euis

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Dinamika Manajemen vol. 7 no. 02 (2016), page 206-216.
Topik: SMEs; Competitiveness; Marketing Access; Network Capability; Performance
Fulltext: 8203-18172-3-PB_ros.pdf (234.6KB)

Isi artikel

This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conduct-ed with a purposive sampling method. Criteria used to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population 67 (sixty seven). The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and sig-nificant impact on marketing performance marketing access has positive and signifi-cant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs’ performance through network capability.

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