Cultural Capital and Business Success Among Entrepreneurs  

Oleh:

Purwanto, Antonius

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 19 no. 2 (2016), page 227 – 236.
Topik: Entrepreneurs; Cultural Capital; Ceramic Design; Business Success; and Stratification.
Fulltext: 583-1993-1-PB_Ros.pdf (219.7KB)

Isi artikel

This article is about how the role of cultural capital plays in development of indus-trial cluster of ceramic art in Kasongan. This article based on research that make use of qualitative methods by interviewing informants such as entrepreneurs, craftsman, ceramic artist, government official, and technical staff of Technical Ser-vice Unit (TSU). The purpose of this article is to show how cultural capital plays role in business success among entrepreneurs and in struggling of the entrepreneurs to achieve high position in social-economic stratification. Empirical evidence show that entrepreneurs with a lot of cultural capital produce ceramic designs that more artistic, creative and innovative than those who with a little of cultural capital. Besides, cultural capital also supports meaningful interaction between entrepre-neurs and buyers with various social-cultural backgrounds. The design that are innovative, creative and artistic and the meaningful interaction make ceramic prod-uct of entrepreneurs more easily to be purchased by buyers. As consequence, entre-preneurs with a lot of cultural capital more successful in their business and achieve high position in social-economic stratification.

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