Analysis of Donor?S Trust and Relationship Commitment in Lembaga Amil Zakat in Indonesia  

Oleh:

Handriana, Tanti

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 19 no. 1 (2016), page 59 – 68.
Topik: Shared Values; Relationship Marketing Investment; Trust; Relationship Commitment; and Future Intentions.
Fulltext: 529-1387-1-PB_Ros.pdf (347.48KB)

Isi artikel

The purpose of this study is to investigate the role of donor’s trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respon-dents used in this research. Structural Equation Modeling (SEM) is selected as the anal-ysis technique. The findings of the study reveal that (1) shared values have significant effect on trust; (2) relationship marketing investment has significant effect on trust; (3) trust has significant effect on relationship commitment; and (4) trust has significant effect on future intentions. The contribution of this study is mainly to broaden the appli-cation of social exchange theory and relationship marketing concept, which are suitable not only for profit-oriented organizations, but also for nonprofit oriented organizations.

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