Detail Contemporary Marketing and Consumer Behavior : An Anthropological Sourcebook Bibliografi Author: Sherry, John E. (Editor) Topik: MARKETING - SOCIAL ASPECTS; CONSUMER BEHAVIOR; COMMUNICATION IN MARKETING; BUSINESS COMMUNICATIONS; ANTHROPOLOGY Bahasa: (EN )    ISBN: 0-8039-5752-1     Penerbit: Sage Publications     Tahun Terbit: 1995     Jenis: Books Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 658.8342 CON Non-tandon: 1 (dapat dipinjam: 1) Tandon: 1 Dalam proses usulan: 2    Reserve Lihat Detail Induk Perpustakaan Pusat (BSD) Nomor Panggil: 658.8342 Con Non-tandon: 2 (dapat dipinjam: 2) Tandon: tidak ada    Reserve Lihat Detail Induk Artikel dalam koleksi ini Marketing and consumer behavior: into the field , halaman 3-44 Apprehending the product: artifactual dimensions of consumer behavior, halaman 45-49 Active ingredients, halaman 51-85 Consumer behavior reflected in discards: a case study of dry-cell batteries, halaman 86-104 Managing channel relations and organizational change: international and interfunctional aspects, halaman 105-108 West African marketing channels: environmental duress, relationship management, and implications for Western marketing, halaman 109-168 Antropology and total quality management: improving sales force performance in overseas markets, halaman 169-208 Hearing the consumer's voice(s): contextual grounding of marketplace behavior, halaman 209-212 The social organization of consumer behavior, halaman 213-244 Brand loyalty and consumption patterns: the lineage factor, halaman 245-281 Amidword: anthropology, metaphors, and cognitive peripheral vision, halaman 282-304 Communicating through advertisements: consideration of the craft, halaman 305-308 Malinowski, magic, and advertising: on choosing metaphors, halaman 309-329 Speaking to customers: the anthropology of communications, halaman 330-345 Being in the marketplace: experiential consumption, halaman 347-350 Learning to "see": a folk phenomenology of the consumption of contemporary Canadian art, halaman 351-398 Monadic giving: anatomy of gifts given to the self, halaman 399-432 Antropology of marketing and consumption: retrospect and prospect, halaman 435-445 Afterword: learning to see II, halaman 446-451  Edit Artikel Related courses ABA 113 - ANTROPOLOGI (Bacaan Anjuran) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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