Moral Heroes Look Up and to the Right  

Oleh:

Frimer, Jeremy A. ; Sinclair, Lisa

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 42 no. 3 (Mar. 2016), page 400-410.
Topik: moral heroes; impression formation; face perception; followers; conceptual metaphors
Fulltext: Pers Soc Psychol Bull-2016-Frimer-400-10.pdf (819.8KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Portraits of moral heroes often portray the hero gazing up and to the viewer’s right in part because ideologically minded followers select and propagate these images of their leaders. Study 1 found that the gaze direction of portraits of moral heroes (e.g., Martin Luther King, Jr.) tend to show the hero looking up-and-right more often than chance would predict, and more often than portraits of celebrities (e.g., Elvis Presley) do. In Studies 2 and 3, we asked participants to play the role of an ideologically motivated follower, and select an image of their leader to promote the cause. Participants preferentially selected the up-and-right version. In Study 4, we found that conceptual metaphors linking directionality to personal virtues of warmth, pride, and future-mindedness helped explain why the up-and-right posture looks most heroic. Followers play an active role in advancing social causes by portraying their leaders as moral heroes.

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