Take advantage of information systems to increase competitiveness in SMEs  

Oleh:

Pomffyová, Mária ; Bartková, Lucia

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Procedia - Social and Behavioral Sciences vol. 220 (May 2016), page 1-9.
Topik: Information system; marketing; business intelligence; competitive intelligence; SME
Fulltext: Procedia v220 Page 346.pdf (381.44KB)

Isi artikel

This study describes usage of information systems in Slovak SMEs in purpose to achieve and maintain competitive advantage. The study deals with various attitudes to information systems (marketing information system, BI, CI) and their tools. The goal of the study is to examine a correlation between work with information and tools of information systems in Slovak SMEs and their growth development. Research was realised in 2015 with managers from 79 various types of SMEs and was compared with researches in Czech Republic and other countries. The study also deals with aspect of ethic in process of information gathering in various countries and in Slovakia.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali