A literature review on Destination Management Organization (DMO)  

Oleh:

Varghese, Bindi ; Paula, Neha Itty Jose

Jenis: Article from Journal - e-Journal
Dalam koleksi: ZENITH International Journal of Multidisciplinary Research vol. 04 no. 12 (Dec. 2014), page 82-88.
Topik: Destination Management Organization (DMOs); marketing; management; methodological reviews
Fulltext: 9_ZIJMR_VOL4_ISSUE12_DECEMBER2014.pdf (349.42KB)

Isi artikel

This articles is focused on the literature reviews that revolved around four themes that are: Marketing, Destination Management Organization (DMOs), Destination Management and Branding. A methodological review was conducted on more than twenty articles that varied from research based articles (empirical studies), literature reviews articles, case studies, book reviews, conference proceedings, conceptual Papers and so on to derive clarity on the DMO concept. The review gathered that the DMO has various function other than traditionally known marketing function, the structure and type of the DMO varies according to the destinations. The paper concludes on the note that DMOs are necessary for the long tern sustainability of the destination.

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