Detail CSR communication vs. protest movement campaign in Chile: A case study of the HidroAysén megaproject debate   Oleh:  Mocatta, Gabi Jenis: Article from Proceeding Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-9. Fulltext: CSR communication vs. protest movement campaign in Chile A case study of the HidroAysén megaproject debate.pdf (1.04MB) Isi artikel This paper is a case study of CSR communications versus protest movement campaign in hydroelectric megaproject development in Chilean Patagonia. It surveys a case in which a company initially sought invisibility for its megaproject, which protest made visible. It then examines how the company’s subsequent CSR campaign generated backlash or a “boomerang effect”. Because many energy and mining megaprojects are currently planned – and protested – in Chile, research that offers insights into CSR communication in such conflicts is needed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved