Detail Proposed Business Strategy For Digital Marketing Agency ( Case Study: Green Digital)   Oleh:  Mustika, Ella Madanella Dwi ; Gunawan, Benny S. Jenis: Article from Proceeding Dalam koleksi: Proceeding IConEnt 2016 (International Conference on Entrepreneurship) : How Innovation could Improve the Performance and Productivity in Entrepreneurship?, page 224-236. Topik: Digital marketing; digital marketing agency; business strategy Fulltext: Ella Madanella Dwi Mustika, Benny S. Gunawan.pdf (1.03MB) Isi artikel The high digital advertising growth and shift of media consumption to digital brings a lo of opportunities. As a new player in digital marketing industry, Green Digital needs to find a n opportunity where it can grow and be profitable. Agter one year of operation, the company has not been proitable yer on a monthly basis. Upon analysis of the company, the root of the issue is the lack of specific target customor and clear value proposition / focused services that can differentiate the company from its competitors. Based on comstumer analysis, Green Digital has to focus on offering its services to offline business, with high oppurtunity for this costumer segment to grow with digital marketing. With that objective, Green Digital would focus on offering inbound marketing and ROI-based paid marketing, where both services support each other as solution to solve customer's business issues. In order to support the new solution approach, new business model is developed, highlighting the new customer segment and value proposition. With implementation of the new business model, the caompany would be able to increase the value of its services, while the customers would perceive to have more value from the services. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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