Detail PERILS OF CLICK LIKE, SHARE OR COMMENT ON SOCIAL MEDIA NETWORKS   Oleh:  Sharifrazi, F. ; McCabe, M. B. Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 739-745. Fulltext: 65 - ASBBS 2014 - p739.pdf (565.48KB) Isi artikel Problem: What are the consequences when someone clicks like on a page, picture, or video on a social network? What is the effect of this transaction in terms of marketing forces and economic value, and what are consequences for security and privacy? We explored the new digital marketing perils of like in this research. Social networking sites are filled with behavioral data that includes consumers' positive reactions to text, pictures, or video, called likes. Transaction streams that result from likes create a chain of economic value. That value is worth studying by marketers for the economic as well as ethical reasons. Marketing analysts are looking at the potential solutions to better understand the value and risks of a like/share on social media. This study will examine how companies are sifting through the data from social networking to create economic value. As a result, the security and privacy of those who "liked" a topic, picture, or video are affected, with the "likers" receiving consequent spam. The companies responsible for that spam, known as "like farms," are popping up globally, concerning ethical marketers and users alike. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved