Detail Connecting awe with virtues: Evidence from beneficiary sensitivity and consumption behaviors   Oleh:  Zhou, Chan ; Wu, Michael Shengtao ; Han, Buxin ; Lin, Chongde Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 731-738. Fulltext: 64 - ASBBS 2014 - p731.pdf (286.67KB) Isi artikel Awe, defined as perceived vastness and need for accommodation, connects with a sense of smallness of the self, and with moral greatness. However, the effect of awe on morality remains unclear in empirical research. Two studies were designed to examine the relationship of the awe experience to moral beliefs and behaviors and consumption behaviors. As expected, the awe experience is positively associated with beneficiary sensitivity (e.g., guilt regarding one's own benefits), but not with victim sensitivity (e.g., anger at one's own suffering). The awe experience uniquely predicted more preference for altruism in the Dictator Game, whereas joy, a typical positive emotion, uniquely predicated more preference for brand-product consumption. Considered together, the present findings reveal an intriguing other-oriented effect of awe on motivations and behaviors, offering empirical evidence for theoretical definitions in that awe connects virtues. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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