Recruiting for retention: Hospitality Programs  

Oleh:

Rudd, Denis P. ; Budziszewski, David ; Litzinger, Patrick

Jenis: Article from Proceeding
Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 628-635.
Topik: Attrition; Bridge program; Retention; Hospitality and Tourism Management
Fulltext: 55 - ASBBS 2014 - p628.pdf (374.58KB)

Isi artikel

Colleges and universities must take into account the impact the dwindling economy and the increases of tuition will have on college recruitment, and attempt to recruit students for retention. Student retention is fundamental to the ability of a university or college to carry out its mission, and a high rate of student loss is not only a financial problem for students, but a symbolic failure of the school to achieve its goals. Innovation is the key to successfully retaining students and preventing high attrition rates. Hospitality programs have also been challenged both academically and financially in an attempt to provide students with pertinent subject material, viable internship opportunities, and global competencies in the international arena. Most of the schools use a three-pronged approach, the first focusing on academic support solutions and the second focusing on student resource initiatives, and finally on financial support. Attrition is an expensive loss that colleges and universities can no longer afford. Within the past 20 years, most colleges and universities had added retention programs to their strategic planning efforts.

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