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Consumer fraudulent behavior: a cross-cultural perspective
Oleh:
Haithem, Zourrig
;
Ayisi, Kwaku Dabiete
;
Kamel El-Hedhli,
Jenis:
Article from Proceeding
Dalam koleksi:
American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1)
,
page 1-15.
Fulltext:
29 - ASBBS 2014 - p315.pdf
(487.42KB)
Isi artikel
The paper contends that although fraud is a global issue that exists in different cultures, fraud triggers are not universal. Drawing on the triangle of fraud and the theory of planned behavior, the paper proposes a conceptual model of consumer fraudulent behavior and suggests that fraud can be motivated by different motives and influenced differently by the societal-level of culture (individualism /collectivism) as well as the individual-level of cultural values (idiocentrism/allocentrism). Thus, understanding cultural variability in fraud could enrich our knowledge about how and why fraud occurs, how it can be better detected and how it can be controlled. Cultural differences are emphasized throughout the main body of the discussion. The article concludes with salient issues for future research
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