Detail Paradigm shifts in consumer behavior: A meta analysis   Oleh:  Demirdjian, Z. S. ; Mokatsian, Zara Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 1-13. Fulltext: 20 - ASBBS 2014 - p220.pdf (388.16KB) Isi artikel Despite its adolescence, consumer behavior as a discipline has attained a crowning position in marketing. Many professionals and academics characterize consumer behavior as the key to contemporary marketing success. Over the years, various approaches based on social sciences have been proposed and applied to teaching and researching the consumer. Prompted by their ever-increasing complexities, recently the interest in social sciences seemed to have waned. Although there have not been seismic changes in the field, there have been some shifts in paradigms. As the discipline develops, one important question is to ask as to what approach to adopt for teaching and researching consumer behavior. To broaden the underpinning theories of consumer behavior, paradigms outside the social sciences could very well be tapped for additional understanding the complex nature of the consumer. Several frontiers of other sciences seem promising for the understanding the consumer including the new field of Evolutionary Psychology. As is explained in this paper, the prospects for an interdisciplinary approach outside the family of social sciences appears brighter than ever for thinking outside the “black box” (i.e., mind) and for contributing to its dynamism. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved