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ArtikelRatio analysis of publicly traded hotel companies listed on the stock exchange of Thailand (set)  
Oleh: Bhamorasathit, Slisa ; Katawandee, Punthumadee
Jenis: Article from Proceeding
Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 1-6.
Fulltext: 08 - ASBBS 2014 - p92.pdf (285.5KB)
Isi artikelThe advent of ASEAN Economic Community (AEC) in 2015 will bring tremendous opportunities for tourism in ASEAN countries as the surge in investment to the region is expected. Challenges will also be present, as the hospitality industry in ASEAN will compete more aggressively. Among diverse tourism businesses, the hotel industry seems to be outstanding as Thailand boasts high quality service and service-minded hotel personnel. The listed hotel companies stand a good chance to benefit from the freer flow of capital. As investors will use a number of ratios to gauge hotel performances, the analysis and evaluation of Thai hotels should be brought to attention. This study presents the ratio analysis of the eight hotel firms listed on the Stock Exchange of Thailand (SET) for the fiscal years 2010 - 2012. The analyzed ratios comprise of five categories: liquidity ratios, solvency ratios, activity ratios, profitability ratios and operating ratios. The data were obtained from various sources, mainly from the SET. The averages of the ratios were calculated for analysis and interpretation. The study identifies that all of the hotel companies have good performance in profitability. On the other hand, financial liquidity, solvency, asset management, and operating activities should be improved. This will enhance overall profitability and thus the hotels’ competitiveness.
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