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Bold magic of TRIZ innovation tools for industry
Oleh:
Apte, Prakash R.
Jenis:
Article from Proceeding
Dalam koleksi:
ANQ Congress 19-22 October 2010 New Delhi
,
page 1-21.
Topik:
Innovation
;
TRIZ tools
;
Psychological Inertia
Isi artikel
In recent times, it has become apparent that corporations who seek innovative solutions to engineering problems are able to maintain a competitive edge in the world market. The techniques of optimizing and perfecting existing products have now been applied widely and thus are neither able to help in keeping the leading position nor launch new products to create and capture new markets. Innovations in existing products and inventions for new products, that too quickly and with fewer resources, will help in maintaining a competitive edge in an era of downsizing. Companies like Sony (Japan), Motorola, Hewlett-Packard, 3M (USA) have all benefited by innovative strategies in the sense that more than 30% of their revenue has been due to products that were introduced in the last 2 years! Sony alone introduces about 50 new products every year!! However, changing tracks from making ‘proven’ (safe) products to ‘innovative’ (new) products is not easy. The very things we cherished in the past are likely to be the hindering (mental) blocks. Specialist training, habits, paradigms, the working environment and (last but not the least) human nature, constrain our innovative thinking. This is called "psychological Inertia" and it has to be overcome to obtain innovative solution concepts for the chronic technical problems. The need of the hour, therefore, is to adopt a ‘bold’ methodology that will not only overcome psychological Inertia but also suggest innovative solution concepts, even from other engineering fields. TRIZ is such methodology. The paper will illustrate the bold magic of TRIZ tools with several examples from Indian industries.
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